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Gary Vaynerchuk retires

Gary Vaynerchuk retires

Gary Vay-Ner-Chuk!

Gary Vaynerchuk is arguably one of the biggest names is the wine business and social media.  He built a $65 Million wine empire out of the Wine Library through passionate daily wine videos.  He pioneered the idea of personal branding through the new media.

Late last year Gary announced that he was pulling out of his daily wine community website,  Then on his 1,000th Wine Library TV episode he announced that he was retiring from WLTV, to pursue a new venture called The Daily Grape.

Yesterday Gary announced that he is retiring from producing wine related content altogether.  The news came as quite a surprise to much of the social media and wine blogging community.  In explaining why he was doing this Gary explained in episode #89 of The Daily Grape that he just felt ready, he felt that it was time to move on.  He explained that he has always been an entrepreneur first and that he sold lemonade and baseball cards before he got into wine.  He is going to be looking for new opportunities,  unrelated to wine.  Many people have speculated that this has something to do with his Social Media and Branding company, Vayner Media, but Gary also said that he is not retiring so he can do more of Vayner Media.

It will be interesting to see what he comes up with and how long he can manage to abstain from making wine videos for!

Gary Vaynerchuk retires from Wine Library TV

Monday, March 14th 2011 marked the 1,000th episode of Gary Vaynerchuk’s Wine Library TV show, aka “The Thundershow”  It also is the end of WLTV as we know it.  Gary announced early in the episode that he was no longer going to be making new WLTV content on a regular basis.  Within minutes Twitter was lit up with re-tweets and surprised fans as well as well wishers.   While Gary announced there will be no new WLTV episodes (maybe) he did give fans something new to get excited about. is where Gary’s wine reviews, videos and a brand new newsletter will be featured.  So while WLTV has been put to rest, it is definitely not the last time you’ll see Gary making a wine related video (did you think it was?!)

Gary explained, as he has in his new book The Thank You Economy that mobile is really where the future lies, and as such Daily Grape will have an app for that.  Gary did mention, that he will still occasionally produce content for Wine Library TV, but that content will be reserved for one on one interviews with the biggest names in wine, and will be much longer than the 5 to 6 minute episodes featured on Daily Grape.  Wine Library TV will be Gary’s “Barbara Walters Special” as Gary put it.

View the last episode of Wine Library TV

View the first episode of Daily Grape