Gary Vaynerchuk is arguably one of the biggest names is the wine business and social media. He built a $65 Million wine empire out of the Wine Library through passionate daily wine videos. He pioneered the idea of personal branding through the new media.
Late last year Gary announced that he was pulling out of his daily wine community website, Corkd.com. Then on his 1,000th Wine Library TV episode he announced that he was retiring from WLTV, to pursue a new venture called The Daily Grape.
Yesterday Gary announced that he is retiring from producing wine related content altogether. The news came as quite a surprise to much of the social media and wine blogging community. In explaining why he was doing this Gary explained in episode #89 of The Daily Grape that he just felt ready, he felt that it was time to move on. He explained that he has always been an entrepreneur first and that he sold lemonade and baseball cards before he got into wine. He is going to be looking for new opportunities, unrelated to wine. Many people have speculated that this has something to do with his Social Media and Branding company, Vayner Media, but Gary also said that he is not retiring so he can do more of Vayner Media.
It will be interesting to see what he comes up with and how long he can manage to abstain from making wine videos for!