On a recent trip to a big warehouse club, I noticed some incredible markdowns on super high end wines.
A markdown is when the retailer lowers the price to clear out their inventory, making space for a product that they hope to sell more of. A markdown is usually denoted by the price ending in the number 7. For example, this store had 2001 Chris Ringland Shiraz on sale for $399.97. A quick search on my smartphone revealed that the online price for this wine ranges between $550 and $999. The 2001 Chris Ringland Shiraz was rated 100 points by Robert Parker and only 60 cases of this wine were produced. I was very surprised to see it in a big warehouse club!
How did it get from the Barossa Valley in Australia all the way over to Phoenix, Arizona? So many questions and the answers I kept coming up with lead me to believe that somehow this 100 point wine was not kept under ideal conditions, and therefore no longer a 100 point wine. On the other hand…how sensitive is wine? Do serious connoisseurs baby wine too much and spend too much money on unnecessary storage set ups?
This post really made me think.. Thank you for sharing. wine storage is so important.