On a recent trip to a big warehouse club, I noticed some incredible markdowns on super high end wines.
A markdown is when the retailer lowers the price to clear out their inventory, making space for a product that they hope to sell more of. A markdown is usually denoted by the price ending in the number 7. For example, this store had 2001 Chris Ringland Shiraz on sale for $399.97. A quick search on my smartphone revealed that the online price for this wine ranges between $550 and $999. The 2001 Chris Ringland Shiraz was rated 100 points by Robert Parker and only 60 cases of this wine were produced. I was very surprised to see it in a big warehouse club!
How did it get from the Barossa Valley in Australia all the way over to Phoenix, Arizona? So many questions and the answers I kept coming up with lead me to believe that somehow this 100 point wine was not kept under ideal conditions, and therefore no longer a 100 point wine. On the other hand…how sensitive is wine? Do serious connoisseurs baby wine too much and spend too much money on unnecessary storage set ups?