I have heard a lot of people say that they are not wine connoisseurs and cannot tell the difference between cheap and expensive wines. So this past Saturday night I decided to conduct a little unscientific test. At 4:30pm I decanted two bottles of Australian Shiraz, 2003 vintage. One bottle cost roughly $10 and the other cost about $40. At 7:15 I poured the wine in glasses and briefed the test subjects:
“One of these wines cost $10 a bottle, the other cost $40, can you tell which is which?”
Three out of the four subjects were able to tell almost immediately which was which.